ANDREW
SOUDERS
Creative
Production
& Consulting
From first estimate to final delivery.
I’m a creative producer and consultant with deep experience in commercial photography and video, estimating, and licensing. I’ve worked across editorial, advertising, and brand campaigns—helping photographers, agencies, and brands navigate the business side of production with clarity and confidence.
I’m a creative producer and consultant with deep experience in commercial photography and video, estimating, and licensing. I’ve worked across editorial, advertising, and brand campaigns—helping photographers, agencies, and brands navigate the business side of production with clarity and confidence.
SERVICES
Clear contracts.
Smart licensing.
Confident negotiations.
Seamless production.
Pricing & Negotiating
Strategic pricing and confident negotiation for projects of any scale.
Whether you’re quoting a small editorial assignment or a large commercial campaign, I help you determine appropriate fees, structure licensing, and navigate client conversations with clarity.
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Creative + licensing fee guidance
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Negotiation strategy or direct client communication
- Editorial, commercial, and advertising work
Building Estimates
Custom estimates built from the ground up.
I work with you (and your client, if needed) to fully understand the scope, then develop a detailed estimate that reflects creative value, licensing, production needs, and current market conditions.
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Full estimate creation
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Licensing structure + usage strategy
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Production budget development
Time: ~2–3 hours
Turnaround: 1–2 days
Image Licensing
Clear, fair, and well-structured licensing agreements.
I help translate usage into value—whether you’re licensing new work, extending an agreement, or negotiating reuse with a new client.
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Usage evaluation + pricing
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Licensing terms + language
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New licenses, renewals, and expansions
Time: ~1–2 hours
Turnaround: 1–2 days